How one store changed the world of fashion?
Tommy Hilfiger — This is not just a brand, but the embodiment of American style, combining elegance and casual comfortable fashion. Many know it for its iconic jeans, polos and red, white and blue logos, but few people think about what the path of this company has been. How did one small store in the 1970s grow into an international empire? What values are the basis of the brand?
If you are looking for Tommy Hilfiger clothes at affordable prices, then in the Megahand store in Tbilisi you can find branded items in excellent condition.
The beginning of the journey: how did the Tommy Hilfiger brand begin?
Childhood and youth of the founder
Thomas Jacob Hilfiger was born on March 24, 1951 in the small town of Elmira, New York. He was the second of nine children in an Irish-American family. The parents were not rich, but they instilled in their children a love of work and independence.
First business: People's Place store
In 1969, when Tommy was only 18 years old, he invested his savings (about $150) in opening his own clothing store, People's Place. He bought fashionable jeans and flared trousers, which were in great demand among young people.
People's Place quickly became popular among students and fans of hippie culture, but a few years later the store went bankrupt. However, this experience did not break the young Hilfiger, but only pushed him to new achievements.
From entrepreneur to designer
Realizing that he wanted to not only sell clothes, but also create them, Hilfiger moved to New York. In 1979, he founded his company Tommy Hill, designing jeans and jackets. His talent was quickly noticed, and he soon received offers of cooperation from major brands.
But Tommy wanted more — create your own brand that would combine classic and modern style. In 1985, he founded Tommy Hilfiger, which soon became synonymous with “American casual.”
Rise to global success
First collection and business support
The first Tommy Hilfiger collections were a modern interpretation of classic American style. In 1985, thanks to the financial support of entrepreneur Mohan Moorjani, the brand launched its debut line of clothing for men.
The main event was the placement of a huge advertising banner in Times Square, where Tommy Hilfiger was called "the next great American designer." This aroused public interest, and sales began to grow rapidly.
The Nineties: the heyday of the brand and cult popularity
In the 1990s, the Tommy Hilfiger brand experienced a real boom. His clothes began to be worn not only by fans of the American preppy style, but also by representatives of hip-hop culture. Rappers such as Tupac Shakur and Snoop Dogg became brand ambassadors, and wide-leg jeans and jackets with huge Tommy Hilfiger logos became a symbol of street fashion.
During this period, the brand expanded significantly, starting to produce:
- Women's clothing (1996)
- Perfumes (1995)
- Shoes and accessories
Tommy Hilfiger became an international symbol of style, and his logo could be seen all over the world.
What does the Tommy Hilfiger brand produce?
Clothing
The main assortment consists of jeans, T-shirts, polos, sweaters and jackets in the classic American style. The brand focuses on casual and smart casual.
Shoes and accessories
Tommy Hilfiger produces stylish sneakers, shoes, belts, bags and glasses that complement the overall look.
Perfumes
The brand's fragrances became popular back in the 90s, and the classic Tommy Girl is still in demand.
Home textiles
In addition to clothing, the brand offers stylish bedding, towels and robes.
Why does Tommy Hilfiger remain popular?
- Iconic style: Tommy Hilfiger clothing combines classics and trends.
- Quality and comfort: the brand uses only high-quality materials.
- Affordable luxury:a premium yet affordable brand.
- Flexibility:adapts to different fashion eras.
Interesting facts about Tommy Hilfiger
- Tommy Hilfiger doesn't know how to sew himself, but he is an excellent visionary and strategist.
- In 1999, the brand almost went bankrupt, but was saved thanks to rebranding.
- In 2010, Tommy Hilfiger was sold to PVH for $3 billion.
- In 2018, the brand created a collection together with Lewis Hamilton.
- Hilfiger is actively involved in charity work supporting people with autism.
Where to buy Tommy Hilfiger clothes?
Today the brand is represented in all major fashion retailers, as well as in official online stores. Tommy Hilfiger offers a wide selection of clothing, shoes and accessories for men, women and children.
Tommy Hilfiger — it's more than a brand. It is a lifestyle that reflects the spirit of America